The information we collect from you is as stated before used to serve you better and to monitor the changes that can be made by us in our service to make the experience better for you in the future. First of all, the information is used to process the orders that you make on our website. From the time of placement of order to the time it is delivered there are several instances wherein your personal information is required to ensure delivery of product at your doorstep on time. It involves various administrative and operational functions that need to be performed. Other than this, the information is used by our statistical team to analyzed your activity on our website so that we can take steps to further improve your experience on successive visits. Information is also stored to administer your personal account on our website. Such information is used to give you exclusive offers from time to time so that you have a reason to make repeated purchases from monsteruncle.